JACKSON CHANCE FOUNDATION
OPPORTUNITY: A Chicago-based non-profit benefitting NICU babies and their families was in need of a total marketing evolution. The ask was to both modernize the brand, and clarify the Jackson Chance Foundation’s mission in a channel-specific strategy designed to maximize awareness and increase donations to this very important charity.
SOLUTION: The exercise began with an evolved look & feel, exploring new logo variations, key messages, and a brand manifesto. These assets were then applied across all marketing collateral. This coincided with a website refresh & social media strategy, experiential concepts, digital content & print collateral.
SERVICES:
Brand Identity Evolution
Content Strategy & Activation Plan
Email Marketing Strategy
Print Design
Website Design
