WORK

OPPORTUNITY: Creation of a modern, yet warm and inviting real estate brand identity to distinguish an up-and-coming broker in a traditional market.

SOLUTION: R Digital created the Brand Identity and all associated digital and non-digital marketing collateral for Lindsay Polin Real Estate. Brand positioning needed to balance a modern & progressive outlook with a welcoming, personal demeanor often lost in the competitive real estate industry. A content-rich website and social presence were created to add value to the everyday lives of the real estate consumer - no matter their stage in the process. Print materials were clean, clear, and esthetically pleasing to elevate the brand amongst the competition.

VIEW: WEBSITE • INSTAGRAM

SERVICES:

• Brand ID: Logo, Colors, Iconography, Photography

• Tagline, Mission, Values & Key Messaging

• Website Design, Copy, and Dev

• Social Content Creation

• Print & Direct Mail Design & Production

MEGAN’s MILESTONES

OPPORTUNITY: A Pediatric Nurse needed help bringing a business concept to life. The model focused on assisting new or expecting urban parents in preparing for the birth and homecoming of their child using a combination of clinically-based strategies, product research and personalized care. The service model was both virtual and in-person and was customizable based on individual family needs.

SOLUTION: We created a brand identity including logo, color palette and style guide. We applied the brand identity to a new mobile-friendly website (design, copy writing & development) that also functioned for appointment setting & client communication, as well as design & development of social content and profile assets.

VIEW: WEBSITE • INSTAGRAM

SERVICES:

• Brand ID: Logo, Colors, Iconography, Photography

• Positioning: Tagline, Mission, Values & Key Messaging

• Website Design, Copy, and Dev

• Social Content Creation

• Print & Direct Mail Design & Production

OPPORTUNITY: A handmade footwear line needed a brand identity, content strategy & activation plan to launch.

SOLUTION: R Digital designed a Brand Identity & Positioning to capture the artisan craftsmanship of the handmade footwear brand, the values of the company and the effortless style which underpins each collection. A Content Strategy designed to build credibility incorporated broader fashion expertise and trendsetting ideas from local stylists, entrepreneurs and the designers themselves. The brand launched with a new website, social content, email marketing templates, blogger activity and an influencer platform laddering back to the brand’s tagline “Elevate Your Step”.

VIEW: WEBSITE • FACEBOOK • INSTAGRAM

SERVICES:

• Brand Identity: Logo, Colors, Iconography, Photography

• Positioning: Tagline, Mission, Values & Key Messaging

• Brand Style Guide, Content Strategy & Activation Plan

• Website Design

• Email Design & Template

• Social: Content Creation, SMM, Influencer Campaigns

• Media Buying & Publishing

OPPORTUNITY: Denver-based non-profit organization Glowmundo was having trouble clearly communicating its mission, services, and value proposition. Their brand was dated and in need of an evolution to speak to students, educators, and parents of today.

SOLUTION: We delivered an evolved brand identity and positioning designed to bring the benefits of self-awareness, joyful moments, and inner strength to life through storytelling. R Digital developed a new logo, color palette, visual treatments, and style guide for the brand, which was then applied across a variety of deliverables and services.

VIEW: WEBSITE • FACEBOOK • INSTAGRAM

SERVICES:

• Brand ID: Logo, Visual Treatments, Color Palette, Font

• Mission, Manifesto, Core Values, Tagline

• Brand Style Guide & Content Strategy

• Print: Posters, Business Cards, Direct Mail, Bi-lingual Trifold Brochures, Manifesto Book, Letterhead

• Website: Design, Copy, SEO, Development

• Social: Content Creation, SMM, Media Strategy & Execution

Fresh Picks Delivery Service

OPPORTUNITY: Chicago-based Irv & Shelly’s Fresh Picks were looking to create a brand strategy, and subsequent content marketing and execution plan to better captivate their current target audience, while extending their value, reach & service offerings to the growing market of Millenials in Chicagoland.

SOLUTION: Through comprehensive research, we codified the need-states and associated values that act as decision-making triggers for how Millennials source, purchase, and consume fresh foods. We identified the types of content most likely to initiate trials for produce & meal delivery services. A Content Strategy was designed to build credibility for Irv & Shelly’s Fresh Pick’s amongst a large, urban consumer base, complete with a segmented content plan aligned with audience behaviors, and platform best practices.

RESULT: Fresh Picks saw a 140% increase in new customer registration and an 85% increase in sales after implementing the Content Strategy & Activation Plan from 2019 to 2020.

VIEW: WEBSITE • INSTAGRAM • FACEBOOK

SERVICES:

• Content Strategy & Activation Plan

• Brand Identity Evolution

• Email Marketing Strategy

• Paid Social Advertising Strategy

• Influencer Strategy

• Content Creation & SMM

• Media Buying

• Print Design: Welcome Inserts

• Influencer Campaign Creation & Execution

• Partnerships & Giveaways

Jackson Chance Foundation

OPPORTUNITY: A Chicago-based non-profit benefitting NICU babies and their families was in need of a marketing evolution. The ask was to both modernize the brand, and clarify the Jackson Chance Foundation’s mission in a channel-specific strategy designed to maximize awareness and increase donations to this very important charity.

SOLUTION: The exercise began with an evolved look & feel, exploring new logo variations, key messages, and a brand manifesto. These assets were then applied across all marketing collateral. This coincided with a website refresh & social media strategy, experiential concepts, digital content & print collateral.

VIEW: WEBSITE•INSTAGRAM•FACEBOOK•MANIFESTO

SERVICES:

• Brand Identity Evolution

• Content Strategy & Activation Plan

• Email Marketing Strategy

• Print Design

• Website Design

gaan + co

OPPORTUNITY: A CPG start-up by way of Chicago & Austin wanted to crystalize their brand positioning and optimize marketing efforts in digital by publishing a set of highly relevant, malleable content each month designed to service multiple platforms.

SOLUTION: We began with a Brand Identity & Content Strategy exercise, exploring the brand voice, look & feel mission statement, and audience demographics. This later informed website updates and a content publishing model to populate the site blog, emails, Instagram, Facebook & Pinterest content with seasonally relevant, fun articles written in the brand voice each month. All content is researched and written to align with the brand values and positioning and to capture the adventurous side in all of us.

SERVICES:

• Content Strategy & Activation Plan

• Brand Identity Evolution

• Content Planning & Creation

VIEW: WEBSITE • FACEBOOK • INSTAGRAM

UNCOMPANY

OPPORTUNITY: A visionary agency in Durham, North Carolina wanted to elevate its brand meaning, better understand the needs of the freelance market in the US, and develop a brand positioning and content strategy to attract both high caliber talent, and prospect clients.

SOLUTION: The development of in-depth audience personas informed a new brand mission, look & feel and a content strategy designed around the interests, lifestyle traits, and digital behaviors of our prospects. The visual identity & messaging strategy were designed to raise awareness, consideration and ultimately add value to the lives of those exposed, ensuring the client would receive the credit.

VIEW: WEBSITE • INSTAGRAM • LINKED IN

SERVICES:

• Content Strategy

• Audience Personas

• Content Templates: Creative Brief, Monthly Calendar, Workbook

• Content Creation: Facebook, Instagram, LinkedIn

• Paid Social Advertising: Creative Execution and Media Strategy

RESULT: Within the first three months of activating across the refreshed website, company blog, Facebook, Instagram & LinkedIn pages, Uncompany was able to secure 4 new clients, increase community engagement by more than 65%, and received 150 requests to join the private talent community. We continue to work together to develop the most effective and results-driven content types & messaging.